Low Overhead, Fast Development and Easy to Operate.
Online business is relatively new, with many top-of-market sites less than ten years old. There have been many advancements in technology, testing, and above all a much greater understanding of the user experience and how customers want to engage with websites. Media Advances uses Ruby on Rails technology to build flexible, extensible and scalable platforms. We then add features using other technologies, as we iterate, test and gain user feedback. For all of our businesses, we are constantly testing to drive greater engagement and more efficient monetization. We are passionate about what technology can do for users and for a business - not in technology for its own sake.
Companies that tout social features or platform are missing the point: Users expect all sites they engage with to be socially-activated when and where it is appropriate, helps the user, and is respectful of the users privacy and the way they want to interact. We don't tout our social features...they should be a given with any effective and modern technology development business. We are different because our social features are considerate of how social features can best help users do what the user wants, not what we want the user to do.
Our Technology Platforms Feature:
- Social Features
- Easy, Intuitive User Interfaces
- Powerful Feature Testing
- Efficient to Operate
- Low Overhead
Most of the ongoing expense of an online business is directly or indirectly affected by the software platform it is built on. We are proud to say that on several occasions we have decided not to launch a business because of the lack of a suitable platform, or where we have not felt we can significantly improve on the existing platforms.